Andrew Princi
I’m a passionate designer with many creative interests from sketching to graphic design trying to learn many different skills. For this project, the client HelloFresh wanted to enhance their customers’ experience while preparing meals. It needed to align with the brand language and image of bold and inviting and have a use that will help with the customer with another aspect in the kitchen. It was determined that a battery-operated rotary powered product was the key to the solution. The main function of this product is to blend and dice ingredients with the additional function being utensil maintenance.
Kitchen helper - This is HelloFresh’s kitchen helper providing blending and utensil maintenance to the customer.
Project Showcase
