Hi, I am Samuel Telfer, a final year Product Designer student at UniSA. After deliberating my career choices in high school, I dove into the exciting career path of product design. The overall aim of this project was to create a multi-tool that addressed user needs while adhering to a theme and brand. During the research and design phase we had to consider manufacturing processes and environmental impacts of our design, while following ethical research strategies. For this project I have created a domestic household multi-tool that adheres to the branding elements and image of the Japanese brand MUJI.