This device is designed in response to research conducted in the initial stages of the project, which defined requirements to provide OXO customers with a motorised cleaning and maintenance option that’s faithful to the brand’s spirit of attention to detail, better functionality and creating a better experience. The opportunity is to reduce the time, effort and discomfort of multiple manual tasks. The project saw the potential to revitalise a valued competitor product along with common tasks that it replaces to create new, more enjoyable experiences. I’m excited to find employment in the design industry and return to studies in future.